Arctic Seas - Usain Bolt (US/EU)

Digital Communications & Brand Development Consultant – Arctic Seas

Arctic Seas is a Belgian sustainable luxury swimwear brand founded by designer Franky Claeys. During 2020 and 2023, I supported the brand’s digital communications, content strategy, and online positioning, helping translate its sustainability-driven vision into a strong and consistent digital presence.

The brand combines premium design with sustainable production practices, including the use of recycled yarn made from abandoned fishing nets, local manufacturing, and a seasonless collection model. Arctic Seas gained international visibility through retailers such as Neiman Marcus, Kith, and SSENSE. One of the brand’s earliest customers was Olympic champion Usain Bolt, helping establish its presence within the global luxury and lifestyle market.

Working closely with the founder, I contributed to strengthening the brand’s storytelling, digital engagement, and overall market positioning.


SERVICES

Strategic Communications · Public Affairs · Public Relations (PR) · Social Media Marketing · Community Engagement · Brand Activation · Content Strategy · Campaign Support