Lee Jeans Europe

Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The iconic denim label is an international retailer and manufacturer of casual wear and work wear. They are known for their premium design aesthetics, quality and customer satisfaction.

Lee Jeans Europe commissioned the design of a theme-related t-shirt collection focussing on different keywords, such as nautical, summercamp, diy, world fair. It is essential that the core visuals—authenticity, integrity and drive—, identity, views and values of Lee are clearly represented.


SERVICES 

Apparel Design, Branding, Sourcing, Illustration Design, Visual Communication