Louelle

Louelle is a newborn with mix-race background: half Belgian and half Burundian. Both of the parents did not want to know the gender of their first born, so I saw this one as a challenge. After some time spent with the parents I understood that they liked color and abstract illustrations. African clothing and color have a rich history and meaning. Green represents fertility, yellow represents maturity or glory and blue symbolizes love. The vegetation that impasses the habitats include palm trees.


SERVICES

Creative Direction,  Packaging Design,  Print Collateral, Sourcing